Our story
One recipe. Thirty-two years. Zero shortcuts.
We still fry in the same copper kadhai, we just ship a little further now.
1994
Since
34
Cities
6
Copper kadhai
The crust takes 32 hours. The bite takes one second.
Our dough rests overnight, is laminated by hand at 4 a.m. and fried in bilona ghee churned from A2 milk. Nothing about it is efficient. That's the entire point.
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Hour process
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Cities served
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Preservatives
Four chapters.
1994
A steel dabba in Ahmedabad
Nirmala Ben folded 60 ghughra every Diwali morning for a street that never paid her a rupee for them.
2019
The first paid order
Her grandson listed 12 boxes online. They sold in 9 minutes to strangers in three cities.
2023
Eat 2 Earn is born
Customers were already recommending us. We built the software to actually pay them for it.
2026
12,480 partners
One recipe, one kitchen discipline, and a network that spans 34 Indian cities and four countries.